Despite the increasing demands of a frenetic market they never cut corners when it comes to pure research…
Research into new materials, new geometric solutions, new systems to use in their production process. For them, research and new concepts are never just “marketing pre-tests”, but rather, true progress and innovation. This is why they are their own first testers. Everyday, they test tubes, frames, forks and components on the roads that surround us, testimonial sites of legendary feats, from Montello to the Dolomites. If they withstand their relentless tests, they are then passed onto champions and then onto you. This is the only way they can be sure that they are offering you the very best.
This is the secret of a PINARELLO.
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