Over the past 90 years, SHIMANO have established themselves as the world’s leading manufacturer of bike components thanks to their record for outstanding innovation and reliability in all conditions.

In 1921, Shozaburo SHIMANO set up the SHIMANO Iron Works and started producing bicycle freewheels. Within a decade, they were producing 30,000 single-speed freewheels a year and had already gained a reputation for quality by offering two free replacements in the event of product failure.

Throughout the years SHIMANO has grown to a company that stands for reliability, functionality, quality, and innovation.

One of the latest huge innovations from SHIMANO started already in 2001 when the company began to experiment with electronic shifting systems. In 2009, they introduced the first commercial electronic gear system for road bikes, Dura-Ace Di2. One of the most ground-breaking innovations in the sport for years. Dura-Ace Di2 enables effortless and faster shifting in all conditions.